We started with one bottle and a market in Itwari.
Riddhi Enterprise began in Itwari, Nagpur — the trading heart of central India. Harshil Shah started with a small line of perfumes and one conviction: a good scent shouldn't be a luxury purchase.
That still runs the business. We're now the house behind nine fragrance brands, sold across India through retail counters, distributors and online marketplaces. Everyday fragrance, priced to be a habit rather than an occasion.
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8
Fragrance brands
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150+
Products across the range
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100+
Retail partners across India
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50k+
Bottles shipped a year
Our Brands
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Sweetheart
A scent that speaks from the heart.Young, bright and made for giving....
What We Stand For
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Honest concentration
Fragrance oil percentage is where cheap brands cut. We don't. If a bottle says eau de parfum, it performs like one.
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A price that makes sense
Most of our range sits between ₹150 and ₹450. That is deliberate. Fragrance should be a habit, not an occasion.
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The same bottle, every time
Batch consistency is the whole game in fragrance. Reference matching on every run means your repeat purchase smells like your first one.
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Made in India
Properly Formulated, filled and packed in Nagpur. Not repackaged, not white-labelled from an unknown source.
Nagpur — the middle of the country, on purpose.
Nagpur sits at the geographic centre of India, which makes it an unreasonably good place to ship fragrance from. Our base is on Bhandara Road in Itwari — the same trading district the business started in — and from there our products move to retail counters, distributors and doorsteps across the country.